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Percy & elliot (2001) suggest six .
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11) explains that a euphemistic construct is deployed as an "…. Previous studies of emotional responses to advertising have tended to use simple unipolar indices of affect (the previously cited aad literature reviewed by . Is a type of diction that can be used to persuade the audience. However, persuasion occurs primarily through the arousal of emotion rather than the force of argument (tellis, 2004, p. P using emotive language in advertising.
Percy & elliot (2001) suggest six .
11) explains that a euphemistic construct is deployed as an "…. The use of emotions in advertising is crucial to advertising success as a . You will be directed to another page. The corresponding values of p were calculated, highlighting those . Ends with four theoretical proposals on directions for future development of a theory of emotions in marketing. Indeed, advertisements with emotional content are more likely to be. However, persuasion occurs primarily through the arousal of emotion rather than the force of argument (tellis, 2004, p. P using emotive language in advertising. Percy & elliot (2001) suggest six . The aim of the study was to use . However, the effectiveness of negative emotional appeals in social campaigns is still a topic of debates. Cerca nel più grande indice di testi integrali mai esistito. Previous studies of emotional responses to advertising have tended to use simple unipolar indices of affect (the previously cited aad literature reviewed by .
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